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$25 Gift Certificate

Thank you for visiting our website. Please send an e-mail to framethis@shaw.ca to receive a $25 gift certificate towards your next framing project.

Limit of one gift certificate per customer.

Monday, April 27, 2009

Springtime Celebrations – Gift Ideas for Mother’s Day & Father’s Day

With springtime in full swing, events celebrating the people in our lives are just around the corner. Among these, Mother’s Day (May 10) and Father’s Day (June 21) give us a chance to show these special people just how much they mean to us.

If you’re shopping for the person who "has everything," we can help you to present them with a unique gift. By framing something near and dear to them, you can be sure they’ll love it and love to display it. Whether it is a piece of artwork you know they want, some collectibles, photos of their family or personal items that they’ve been looking to display, we will work with you to create the look they’ll love. For example, a simple art card by Sue Coleman is transformed into a beautiful Mother’s Day gift. Don’t forget to celebrate grandparents, who would be proud to display their grandchildren’s custom-framed artwork.

We’re also prepared for the busy wedding season, and can frame photographs, invitations, photos, and any other mementos you want to save. Whether it’s your wedding or you’re looking for the perfect gift for the happy couple, framing those memories is a great way to recall the special day again and again.

And, if you know a special person who’ll become a graduate this spring, a custom framed piece of artwork is a great way for them to spruce up their new surroundings. Or if you’re not sure exactly what they’d like, giving a gift certificate for art and framing is also a great idea. We frame diplomas too! Tell us the school colors and we’ll design a wonderful, personal piece.

Whatever the special springtime event in your life, come to us. Together, we’ll choose the colors and textures that look best with your items. We carry a wide variety of frame mouldings, matboards, and quality preservation materials. Show us what you want to frame, tell us how you envision it, and we’ll get to work!
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What is Conservation Framing?

Conservation framing uses materials that protect and maintain art in as close to its original condition as possible.

Conservation framing uses acid and lignin-free mat and mounting boards which contain no impurities that can damage the art. Ultraviolet filtering glass protects the art from irreversible damage caused by light exposure.


The Custom Framing Process - Matboard

The matboard is the border that surrounds the art within the picture frame and provides presentation, proportion and protection. Matboards are used to enhance the art that is being framed. Matboards can highlight a color, accent a shape and increase the overall size of the art. It also creates a space between the art and the glass which will reduce damage to the art caused by heat and condensation.

The selection of matboards is the first step in the custom framing process. Multiple matboards can be used to compliment the art. The industry standard is to frame with the lightest colored matboard on top with darker detailed colors for consecutive mat boards. This method helps create a tunnel effect and draws the viewer’s eye to the center of the art. Alternatively, it can be visually pleasing to place the darker matboard on top with details colors for the consecutive matboards.

There are basically two types of matboards; regular and conservation. Regular matboards are used for short term presentation, such as art posters. Regular matboards are less expensive but will fade over time and the edges along the bevel edge will turn a yellow-brown color. This discoloration is called matburn and is caused by heat, light or humidity.

Conservation mat boards are made out of cotton fiber or alpha cellulose wood pulp and contain no lignin. Lignin is found in all plants giving them strength and rigidity but it causes art to become brittle and turn yellow overtime. Conservation matboards are fade resistant, bleed resistant and pH buffered to 8.5 to protect the art against external pollutants.

Matboards come in two sizes 32” x 40” and 40” x 60” and they also come in a variety of textures such as linen, marble and suede. The standard matboard border is 2 ½” to 3” wide but different widths can be used to compliment the art.

Frame This! uses Peterboro and Crescent matboards.

Matboard Cutting Techniques

Regular Bevel A regular bevel is the standard technique used to cut the inside window of the matboard. A regular bevel will show the core of the matboard which is usually white in color.

Reverse Bevel A reverse bevel is a technique used to cut the inside window of the matboard and it is opposite or a “reverse” cut to the regular bevel. The matboard core will not be shown. A reverse bevel can be visually pleasing especially if there is not a lot of white color in the art.

V-Groves A v-grove is a cutting technique where two beveled cuts are made in the top matboard giving the appearance of a line around the window in the shape of a “v”. The v-grove cut is the color of the mat oard core.

Weighted Bottom The use of the weighted bottom was introduced years ago when ceilings were ten to twelve feet high and it was customary to hang paintings near the ceiling. This gave an illusion of the bottom of the matboard being narrower than the other borders. To correct this illusion, the bottom of the matboard was cut wider than the other mat board dimensions. This technique suits some artwork but the common practice today is to have all four sides of the mat board cut to equal size.

The Custom Framing Process - Mounting

Mounting is the process of attaching the art to a mounting board. Frame This! uses acid-free foam board for conservation framing. There are many different techniques and materials that are used to mount the art to the mounting board. Frame This! assists its customers in determining whether their art should be mounted permanently or if a reversible technique should be used.

For the mounting to be deemed conservation, it must be must reversible, contain no sprays and if glass is used, it should not touch the art.

The Custom Framing Process - Moulding (The Frame)

The frame is a boundary that keeps the viewer’s attention on the art instead of wandering across the wall. The frame also protects the art from physical damage and deterioration such as dust, moisture, insects, mould and pollutants.

The two most common types of moulding are wood and metal. Metal frames can be made out of brass, copper, precious metal but most metal frames are made from extruded aluminum sticks. Metal moulding is generally less expensive and is usually used to frame diplomas and certificates.

The Custom Framing Process - Glazing (Glass)

Glazing is used to protect the art from environmental damage such as dust, insects and the mishandling of the art. To prevent condensation damage, glass should never come in contact with the art.

Ultraviolet rays are one of the most dangerous elements that your artwork can encounter. It will not only cause the colors to fade but it will also cause the materials to begin to break down. Conservation quality glass should be used to protect the art from the damaging effects of ultraviolet light.

There are two types of glazing materials; glass and acrylic. Frame This! Uses Tru Vue glazing products and offers four types of glazing; regular, conservation clear, non-glare and anti reflective.

Premium Clear Glass (Regular) Regular glass is transparent and allows the sharp lines and true colors of the art to be visible. It does reflect light and will produce a glare.

Conservation Clear Conservation glass is regular glass with ultraviolet filtering qualities. It blocks 98% of harmful ultraviolet rays and it is commonly used in conservation framing.

Conservation Reflection Control Glass (Non-Glare) Non-glare glass is single-sided etched with acid to impede light reflection with ultraviolet blocking properties. It has a more translucent than transparent property that will cause visual distortion when separated. Non-glare glass should not be used with fine detailed art or selected when more than three mat boards are used.

Museum Glass (Anti-Reflective) Anti-reflective is regular glass with an optical coating. When looking straight at the framed art, there is no reflection and the transmission of the light back to the viewer is enhanced. This is the highest quality of picture framing glass available.